Unity Technologies & Matterport

2015 – 2019

Event Producer | Brand Strategist

Challenge

At Thinksquirrel, we operated as a developer-partner within Unity’s ecosystem, building tools, applications, and experiences designed to serve the interactive creator community. Our goal was to increase the adoption of Unity-compatible products and demonstrate their real-world value through immersive, high-impact use cases.

We faced three key challenges:

  • Market Positioning: Establish Fluvio, our proprietary fluid dynamics engine, as a go-to developer tool in the Unity Asset Store, especially for creators seeking physics-based visual effects.

  • Adoption Acceleration: Support broader adoption of Matterport’s VR Showcase in the consumer market by optimizing for platforms like Google Cardboard and Samsung Gear VR.

  • Creative Use Case Development: Showcase Fluvio’s versatility through real-world installations that could bring developer tools to life in a public-facing context.

Strategy

We addressed these challenges through a strategy grounded in developer enablement, community engagement, and immersive brand storytelling—all tailored to Unity’s ecosystem.

Key initiatives included:

  • Content & Developer Education: Produced tutorials, demo videos, and case studies that helped Unity developers understand and integrate Fluvio into their projects, highlighting its unique simulation capabilities.

  • Conference Activations: Led booth experiences and post-event meetups at GDC and Unite, driving over 10,000 badge scans and increasing hands-on exposure among Unity developers.

  • Brand Revamp: Refreshed Thinksquirrel’s visual identity and messaging for major industry events, ensuring alignment with Unity’s developer-first positioning.

  • Creative Collaboration: Co-developed Rainbow Rain with Crayola and Beaudry Interactive, an installation that used Fluvio in a playful, motion-tracked public experience.

Rainbow Rain

Installed at the Crayola Experience within the Mall of America in Bloomington, MN, this interactive installation allows visitors to dance and move beneath a video shower of realistic and colorful falling “wax.” This experience combines Fluvio’s scientifically accurate fluid dynamics visualization with a motion capture device.

Source: Beaudry Interactive

Key Project Achievements

  • Positioned Fluvio as a high-value product in the Unity Asset Store, resulting in over 86,000 downloads and adoption by major studios including Hasbro and Ustwo Games.

  • Drove over 10,000 badge scans across multiple developer conferences, including Unite (2014–2017) and GDC 2016, helping establish Thinksquirrel’s visibility within the Unity ecosystem.

  • Supported the successful launch and growth of Matterport’s VR Showcase app, which reached nearly one million downloads across consumer VR platforms.

  • Created an immersive user experience with the Rainbow Rain installation at Mall of America—bringing Fluvio’s technology to life for a general audience through real-time, motion-tracked fluid simulation.

  • Overhauled Thinksquirrel’s event and marketing presence to ensure consistency in messaging, visuals, and developer engagement at key Unity-aligned activations.

My Role

As Content Strategist and Event Producer for Thinksquirrel’s Unity-aligned projects, I led the development and execution of brand, content, and engagement strategies that positioned our products as essential tools for interactive creators.

Key responsibilities included:

Content & Messaging Strategy

  • Developed and executed full-funnel content strategies for Fluvio and Thinksquirrel, including blog posts, tutorials, social campaigns, and press releases.

  • Created targeted messaging to communicate product benefits and drive adoption across Unity’s developer community.

Event Production & Developer Engagement

  • Produced booth activations, conference events, and post-conference meetups at GDC and Unite.

  • Designed experiences that showcased Fluvio’s capabilities and fostered interaction with thousands of Unity developers.

Brand Strategy & Visual Alignment

  • Led a comprehensive brand refresh for Thinksquirrel’s event presence, ensuring visual consistency and message alignment across all touchpoints.

  • Developed brand narratives that positioned Thinksquirrel as a trusted Unity ecosystem partner.

Partnerships & Experiential Installations

  • Managed the Crayola collaboration, co-producing the Rainbow Rain installation in partnership with Beaudry Interactive.

  • Translated Fluvio’s technical features into a high-impact, public-facing experience that highlighted real-world creative potential.

Key Collaborators

Lily Montoute

Charlie-Jorge Samways

Beaudry Interactive